Thursday, October 30, 2008

The Myth of The Weight Loss Diet for Fat People.

By Stephen Bartlay

The idea of a weight loss diet for fat people is one of the biggest hoaxes marketers have ever pulled off. Millions of innocent people and billions of dollars are sucked in every single year.

Shocked and Skeptical?

Surprised? I mean, what would possess someone to say something like this?

You are probably at least a little skeptical. Everyone knows weight loss and dieting is a billion-dollar-a-year industry.

Well my friend, if you are overweight, are you a fat person, or a fat people? I'm banking that you chose "fat person." Clearly, you were absolutely right in doing so. And as easy as that, you and I just uncovered the key to debunking one of the greatest hoaxes in the history of marketing. It's still effectively cleaning out purses and wallets all over America and Canada.

You see, here's the thing. "Fat people" is a group. And groups don't go on diets-individual people do!

Is It "What's" Fat or "Who's" Fat?

Groups are formed by noticing similarities. The secret to making really big groups is to notice as FEW similarities as possible.

So when a diet is advertised as "The Diet for Overweight People" and the intention is to speak to all the overweight people on the continent-guess what? You've got it! To make a group this big, they must look at a very few things. In fact, they look at only one thing that all these people have in common. They're fat.

So let's say that 5 overweight people buy "The Diet for Overweight People." Clearly these are all "fat people." They all belong to the "fat people group", right? So this diet is perfect for each and every one of them, right?

NOT!

Check out the facts

* George is overweight because of hormonal imbalances

* Sheila eats a lot of meat and dairy products from producers that make use of growth hormones to fatten up the livestock. Sheila doesn't realize that these chemicals are still present and are fattening her up as well!

* Peter has hit the over 40 group. Two years ago, he was promoted to an executive position (sitting at a desk with no exercise) from a very active field position (lots of exercise). The result is that Peter's weight issues are tied to a slowing metabolism.

* After her second pregnancy, Margaret has been yoyo dieting. She has now trained her body to hold onto all the fat it can either find or manufacture. Her body has also learned to be very frugal about spending calories for activity. In short, yoyo dieting has converted Margaret's body into an optimized fat storage machine.

* Perhaps Barbara's tale is the saddest. Barbara hates the fat woman in the mirror who stares back at her. Barbara has valiantly fought to lose weight for years. The depression and shame she feels is almost unbearable. Barbara's family and friends see the obvious fact about her weight problem. It's a secret to Barbara, but not because of any conspiracy. She just can't see or hear the truth-the truth that she is at least 20 pounds underweight! Dieting isn't working for Barbara because nothing she does to her body changes this image of herself which she holds in her mind.

I Rest My Case:

It is individuals that make up the group called "Fat people." Each of these individuals is struggling with their personalized version of overweight. This fact makes it impossible for there to be a "perfect diet for fat people."

Do not lose hope though, it is possible to find the perfect diet for you. This will take a little homework in learning about yourself and your specific options, but it is certainly doable! - 15255

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